Project
Overview
Overview
'FILGOOD' is a brand of foam liquor from OB, Korea's leading liquor company. Through branding using cute whale characters at reasonable prices, It is a beer that is gaining popularity, especially among young people.
FILGOOD's "Good" is pronounced "굿(Exocism)" in Korean. '굿' is a representative Korean shamanistic ritual and event. "굿" is about a shaman negotiating with God and praying for happiness or Destiny from humans. It was a ritual and traditional village-level event.
Based on this dual pronunciation method, the branding element of "FILGOOD" beer and Korea's "굿" are combined, Through this, i designed the OAP of an entertainment show that provides fun to viewers. I tried to melt the culture of "굿" in Korea according to the tone and manners of the brand. I reinterpreted the objects and movements used in the ceremony in a cute way and reflected them in the design.
